How Can We Help You?

The Writers Game helps entrepreneurs, service based business owners and business professionals write, publish and market their books. We were founded in 2016 by a 7-Time Best Selling Author, and have worked on over 1,000 books.

Our two most popular services are Guided Author, which is $12,500 and Author Elite Ghostwriting, which is $22,500. 

We can also publish your finished manuscript.

No, we currently do not offer a service for fiction books, children's books, cookbooks or textbooks. We do in fact specialize in non-fiction books. 

No, we cannot just work with anyone. We typically reject 40% of authors who want to work with us. There are two criteria we use to decide which author's we'll work with: 

1. Does the author know the subject matter of their book deeply enough to write a book about it? Our process works very well, but only if the author actually knows what they're talking about. 
2. Does the author have a clear understanding of how books work, and a reasonable expectation for ROI? This means there needs to be a purpose behind writing the book. 

That's why the first step in our process is a qualification process. If the result you're hoping for is unrealistic or impossible, we can't work with you, because there's no way for us to win. Even if we do a great job and we nail the book, you might still be upset because you didn't reach a goal that was impossible to begin with. 

There are two main questions to ask yourself: 

1. Do you like sitting down and writing? Do you like typing and having your hands on the keyboard?
2. Do you have enough time to write this yourself? 

Generally speaking, assume that Guided Program requires an hour or two a day for roughly six months, and the Elite Ghostwriting Program, requires two hours a 4 months. 

If the answer to both questions is yes - you like writing and you have time - then Guided author is probably the right option. 

If the answer to both questions is no - you don't like writing and you don't have time - then Elite Ghostwriting is probably the right option. 

Yes, definitely. Here is a partial list of the types of people who are not a good fit for our process: 

1. Fiction writes. Our process only works for non-fiction. 
2. You don't know your topic well. If you want a book on sales, for example, but don't know anything about sales, then we can't help you. You'll need to find a ghostwriter. 
3. You aren't sure how a book can help you. 
4. You have no idea at all why you want to write a book, what it will say, or what goals you'll achieve by publishing it, then we are not a fit. Our process requires an investment of both money and your effort - so you should have an idea of why you are doing it.

Writers Game Accelerator Program

• This is a 12-week self guided online program where authors are able to take advantage of pre recorded learning modules. 
• At the end of this program, it is up to the author to hire a book designer, book editor as well as take themselves through the process of publishing, launching and marketing their book.

Author Guided Program 

• This is a 4 month commitment where you are able to work with an author coach monthly for the duration of the program. 
• With this program it is required by the author to write the contents of their book with the assistance of their designated author coach. At the end of the program, The Writers Game covers the cost of editing, design and publishing.

Author Elite Ghostwriting Program 

• This program is a 6-8 month commitment where you are working with the full Writers Game Team. You are partnered up with an author coach who will assist you in developing your book content as well as structuring your book. 
• At the end of this program, The Writers Game will cover the cost of publishing, design and editing.

We’ve found this to be the case with most authors—they actually have more than one book in them. Someone who has spent a lot of time gaining deep expertise in a field typically has a lot of knowledge that would be more interesting to people than they realize. For the majority of our Authors, the question is not whether they have a book in them, it’s how many, and which one should they publish first.

Our process is designed to help you figure out which book you should do first, and why. We begin by helping you to understand exactly why you’re writing a book, what results you want, which of your ideas will make the best book for you, and how to make it happen.

And note—we do this before you sign with us and get started. Before you commit to spending a dollar, we want to make sure we’re both a great fit for each other.

This is a super common question we get from authors, though it’s rarely phrased this directly. Author fear is expressed in so many different ways, but it almost always breaks down to “I’m afraid I’m going to look stupid.” 

The biggest unspoken fear that almost every author has is that they will embarrass themselves. Literally, every author we’ve ever worked with—without exception—has had some version of this fear.

When this fear comes up, we'd like for you to be open and tell us. Our experts are understanding and able to walk you through them. We take fears and emotions of our authors and turn them into written masterpieces. 

We have a publishing imprint at The Writers Game: Ob Publishing. 

You don't have to use our publishing imprint. We can essentially create a new publishing company for you with any name you like. It's completely up to you who the named publisher of the book is.

Yes, but probably not in the way you are thinking. 

The Writers Game is self-publishing in the best sense: you have full creative control of your book, you own all the rights of your book, and you get all the royalties. It is the business model of self-publishing, with the support of traditional publishing. 

When people ask, "is this self-published," what they tend to mean is, "Is this unprofessional, amateurish book that you did without any help..." 

To that, the answer is an obvious no. The books we have done and the authors we have worked with are of the highest caliber, so clearly self-publishing can be very professional.

Talking about results can be tricky, because results mean different things to different people.

What we like to expose our authors to is not just book sales but to be open minded to the business opportunities, speaking engagements, press and visibility that comes from the book launch process. Whether the book allows you to increase your demand generation or it directly adds an additional $500,000 to your bottom line every year; we work with our authors on the front end to understand what exactly they want to accomplish.

This varies by author, because a lot of the advice we give leaves a lot of room to do as much or as little as needed. Most of what we will ask from you has to do with focusing on your relationships and galvanizing them to take action to promote the book. Some authors don’t do this at all, and some dedicate all their time to it leading up to launch.

As estimates for a normal author, you can expect to spend about:

• 60-90 minutes per week leading up to launch
• 60-90 minutes per day during launch week
• 30-60 minutes per week after launch

That depends on how you intend to make your money back. The best way to make money on a book is to look at it as an investment that leads to other profitable opportunities, and not book sales.

For example, if you’re a consultant or a coach and a client is worth $50,000 to you, then one client more than ROIs your investment in your book.

If you own a business and you sell a product that’s $150, then you need to sell at least 250 products from your book to make your money back. If your book is used to promote your business, then it is likely that the full cost of its production is tax deductible, which substantially lowers the full investment cost.

The one thing we do not recommend doing is calculating how many books you must sell to make your money back. This is because book sales is a poor measure for ROI.

There are many ways to monetize a book. A books is also the best multi purpose marketing tool there is. You can use a book to raise your visibility, develop your authority, generate leads for your business, bring you clients, get speaking engagements, sell products, launch businesses, and achieve many other objectives. Watch the training below for a bit more information.

Click Here to Watch The Free Training

You own 100% of the royalties for your book.

Although The Writers Game doesn’t take any share of the book’s profits, there are some costs that don’t go directly in your pocket—namely, Amazon’s fees and printing costs.

For eBooks, Amazon takes 30% of your royalties and you take the other 70%. For paperbacks, Amazon takes 40% of the royalties, the printer gets approximately $3 to print the book, and the rest is yours. If you do hardcover, we’ll explain it all before you make any decisions.

Let me be straightforward with you: getting on the Amazon Bestseller list isn’t that big a deal.

Amazon divides their list into hundreds of categories and uses a relatively short time window for rankings, so with the right strategy, hitting #1 in your category is very easy.

However, this extra form of credibility does help as you use your book to secure media, book speeches, and share your book with potential clients.

To that end, we ensure that the marketing we do aligns into an Amazon Bestseller Campaign.

We discount the ebook to $0.99 for the first week, and concentrate our marketing efforts—the email to your connections, the release of a podcast episode, the publication of an excerpt, an email blast to tens of thousands of people, and much more—into that week, to maximize the short term sales and overall ranking.

An important note: These activities aren’t aimed only at hitting Amazon bestseller status. They are the best decisions for the success of your book, and hitting Amazon bestseller is a byproduct.

No! A lot of authors obsess over pre-sales, and most of them do it only because they see other authors do it. The only people who this makes sense for are those who are trying to hit the NYT Bestseller list, or are trying to impress their publisher so they are taken more seriously.

If you are most concerned with the long term success of the book, it’s much better to focus that attention after launch.

As an example, when was the last time you pre-ordered a book? Probably not recently, if ever, right?

Instead of making an “ask” before launch, losing people, and converting poorly, we’d rather use that time to get people excited and save the ask until after launch when potential readers are more likely to pull the trigger.

Yes and no. This is a complicated answer, again, because the publishing business is so weird.

Yes, we make your book available for order and sale in bookstores and retail outlets. All our books are put into the Ingram database, and can be ordered in every bookstore in the country.

No, we do not automatically put your book in bookstores. This is because bookstores carry very few books, reserving their limited space for established authors or books from publishers, who are often paying for shelf space.

Without discussing more details, just assume your book probably won’t be in bookstores, but that we might be able to make it happen in certain cases.

As estimates for a normal author, you can expect to spend about:

• 60-90 minutes per week leading up to launch
• 60-90 minutes per day during launch week
• 30-60 minutes per week after launch